More than 150 million Americans use TikTok, while an estimated 1.6 billion are a part of the social media network worldwide. Some 2.5 billion more are sharing photos and videos on Instagram, too. And that gives companies plenty of data to parse through, including finding out which destinations we should all travel to next.
JeffBet, an online casino and sportsbook operator, analyzed data from TikTok and Instagram to determine the top 10 cities across the U.S., U.K., and Canada for the peak winter experience. To come to its conclusion, it looked into which cities had the most hashtag mentions, including tags like #WinterInNewYork and #LondonChristmasMarkets.
After parsing the data, the team found that London is the top choice for winter travelers on the social platform.
Getty Images
“London has been crowned as the city with the best winter experience,” the results, shared with Travel + Leisure, read. “England’s capital has almost 71 million winter-related hashtags on social media. For example, #LondonChristmasMarket has 10.9 million mentions on TikTok, and the ‘Big Smoke’ has countless places to visit, from ‘Borough Market at Christmas’ to ‘Christmas in Covent Garden’.”
New York City came in a close second, with some 69 million hashtag mentions across the two social networks. “New Year’s Eve is the most popular hashtag relating to winter in New York,” the findings revealed, with the tag #NYENewYork boasting some 6.4 million mentions and #NewYorkNYE with 1.3 million.
Third and fourth place went to two more U.K. destinations, Manchester and Edinburgh, respectively. Manchester came in with 25 million tag mentions, with the highest number mentioning its Christmas Market, and Edinburgh came in with 24.1 million mentions shouting out both general winter activities under #EdinburghWinter and its Christmas Markets with #EdinburghChristmasMarket.
Paris rounded out the top five spots with 21.1 million winter hashtags. “France’s capital city is filled with activities, from drinking authentic Parisian hot chocolate to seeing the world-famous Eiffel Tower while snow falls from the sky,” the findings noted. “New Year’s Eve celebrations are quintessential in Paris, with #ParisNYE having 9.9 million hashtags and #NYEParis having 2.2 million hashtags on TikTok.”
As for the rest of the top 10, the sixth place spot went to Vienna, Austria, with 12,881,781 mentions, followed by Berlin, Germany, with a close 12,839,066, Belfast, Northern Ireland, with 8,517,033, Vancouver, Canada, with 7,504,319, and Krakow, Poland in the tenth spot with 7,069,802 mentions.
If, for some reason, your favorite wintertime destination didn’t make the list, that’s OK. You can help it move up the rankings next year by sharing it across your social media channels with the right hashtags. Or, just keep it as your little secret.